Zapier is the best-known no-code automation platform. It connects the apps you already use so that routine work, such as copying form leads into a CRM or posting new orders to Slack, happens automatically in the background. If you run a small business or a marketing team and spend hours moving data between tools, Zapier is usually the first platform worth trying.
Last verified: October 14, 2026. Prices and features change often, so always confirm on the official website before you buy.
What is Zapier?
Zapier lets you build automated workflows called Zaps. Each Zap starts with a trigger (something that happens in one app, like a new Typeform response) and runs one or more actions (things Zapier does in other apps, like creating a HubSpot contact and sending a Gmail message). You build Zaps in a visual editor without writing code, and Zapier connects to more than 9,000 apps, the largest library of any mainstream automation tool.
In recent years Zapier has expanded from simple two-step Zaps into a broader AI automation platform with Agents, Copilot, Tables, Interfaces, Chatbots, Canvas and Zapier MCP.
Key features
Multi-step Zaps with logic
Zaps can include many steps, plus filters, formatters, delays and Paths (if/then branching), so one workflow can handle different scenarios, for example routing high-value leads to sales and the rest to a nurture sequence.
9,000+ app integrations
From Google Workspace, Slack and Shopify to niche industry tools, the integration library is Zapier’s biggest advantage. If an app has a public API, there is a good chance it is already on Zapier.
Zapier Agents and Copilot
Agents are AI teammates that can research, update records and take actions across your apps based on instructions you write in plain English. Copilot (in beta) helps you build and fix Zaps by describing what you want.
Tables, Interfaces and Chatbots
Tables give you a lightweight database inside Zapier, Interfaces let you build simple forms and portals, and Chatbots let you deploy an AI assistant trained on your own data, all connected to your Zaps.
Zapier MCP
Zapier MCP lets AI assistants that support the Model Context Protocol take actions in thousands of apps through your Zapier account.
Zapier pricing
| Plan | Price (monthly billing) | Best for |
|---|---|---|
| Free | $0, 100 tasks/month | Trying simple automations |
| Professional | From $19.99/month | Freelancers and solo operators |
| Team | From $69/month | Teams that share workflows |
| Enterprise | Custom | Large organizations |
Paying yearly saves up to 33%. Paid plan prices scale with the number of tasks you need each month, so heavy usage costs more. The Free plan includes unlimited Zaps, Tables and Forms within the 100-task limit.
Pros and cons
Pros
- Largest app library on the market (9,000+ apps)
- Very easy to learn, even for non-technical users
- Strong AI features: Agents, Copilot, Chatbots and MCP
- Useful free plan for testing
Cons
- Gets expensive at high task volumes
- Complex, data-heavy workflows are easier to build and cheaper to run in Make
- Free plan only allows 100 tasks per month
Who should use Zapier?
- Small businesses that want to connect their sales, marketing and support tools quickly
- Marketers automating lead capture, CRM updates and reporting
- Non-technical teams who value simplicity over the lowest possible price
Zapier alternatives
- Make: a visual scenario builder with lower per-operation costs, better for complex logic.
- HubSpot AI: if most of your automation lives inside your CRM and marketing tools.
- ActiveCampaign: if you mainly need email and marketing automation.
FAQ
Is Zapier free?
Yes. The Free plan costs $0 and includes 100 tasks per month, which is enough to test a few simple automations.
What counts as a task in Zapier?
A task is each successful action a Zap completes. A Zap that creates a contact and then sends an email uses two tasks every time it runs.
Is Zapier or Make better?
Zapier is easier to learn and has more integrations. Make is usually cheaper and more flexible for complex, multi-branch workflows. Many teams start with Zapier and move heavy workflows to Make later.
Verdict
Zapier remains the easiest way for most businesses to start automating. Its huge app library and growing AI features make it a safe first choice, as long as you keep an eye on task usage as you scale. Start on the Free plan, automate one repetitive job, and upgrade only when the time saved is clear.
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AI Automation Tools Top 10
Zapier- Connects 9,000+ apps without code
- AI Agents, Copilot and Zapier MCP
- Free plan with 100 tasks per month