Make (formerly Integromat) is a visual automation platform for people who want more control than simple “if this, then that” tools offer. You build workflows, called scenarios, on a drag-and-drop canvas where you can see every step, branch and data transformation. It is a favourite of operations teams, agencies and technical marketers who automate complex processes on a budget.
Last verified: October 14, 2026. Prices and features change often, so always confirm on the official website before you buy.
What is Make?
Make connects thousands of apps (its pricing page lists 3,500+ standard apps) and lets data flow between them through modules you arrange visually. Unlike linear tools, a Make scenario can split into multiple routes, loop through lists, aggregate results and handle errors, all on one canvas. Make now also lets you build AI agents (in beta) that use Make’s AI provider or your own LLM key.
Key features
Visual scenario builder
Each step is a bubble on a canvas, so you can follow exactly how data moves. Routers, filters, iterators and aggregators make it possible to handle advanced logic without code.
Deep data handling
Built-in functions for text, dates, math and JSON let you clean and reshape data between apps, and the HTTP module lets you call almost any API that does not have a native app.
Make AI Agents
AI Agents (beta) can make decisions and take actions inside your scenarios. They are available on all plans, using Make’s AI provider or your own model key.
Error handling and scheduling
You can add error-handling routes, retries and fine-grained schedules, which matters when automations run business-critical processes.
Make pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1,000 credits/month, 2 active scenarios, 15-minute minimum interval |
| Core | From $12/month | 10,000 credits/month |
| Pro, Teams, Enterprise | Higher tiers | More credits, priority execution, team features |
Paying annually saves 15% or more. Make bills by credits (operations), which usually makes high-volume workflows cheaper than task-based tools.
Pros and cons
Pros
- Powerful visual builder for complex, multi-branch workflows
- Generous free plan and low entry price
- Excellent data transformation and API tools
- AI Agents available on every plan
Cons
- Steeper learning curve than Zapier
- Fewer native integrations than Zapier
- Credit usage can be hard to estimate at first
Who should use Make?
- Operations and RevOps teams automating multi-step processes
- Agencies building automations for clients
- Budget-conscious businesses with high automation volume
Make alternatives
- Zapier: easier to learn with the largest app library.
- ClickUp: if your automations mostly live inside project management.
- HubSpot AI: for CRM-centred marketing and sales automation.
FAQ
Is Make the same as Integromat?
Yes. Integromat rebranded as Make in 2022. Existing Integromat users were moved to the Make platform.
Is Make free?
Yes. The Free plan includes 1,000 credits per month with no time limit, two active scenarios and a 15-minute minimum interval between scheduled runs.
Is Make cheaper than Zapier?
For high-volume or complex workflows, Make is usually cheaper because it charges per credit rather than per task. For a handful of simple automations, the difference is small.
Verdict
Make is the best value automation platform for teams willing to invest a few hours in learning it. If your workflows involve branching logic, loops or lots of data, Make will likely do more for less money than simpler tools. Start on the Free plan and rebuild one of your existing workflows to see the difference.
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AI Automation Tools Top 10
Make (Integromat)- Visual automation with 3,000+ apps
- Build AI agents (beta) on all plans
- Free plan with 1,000 credits per month