HubSpot AI brings artificial intelligence into the HubSpot customer platform, the CRM and marketing, sales and service software used by more than 306,000 customers worldwide. Instead of a separate AI tool, it adds AI agents and assistants that work directly on your CRM data, which makes it especially useful for teams that already run on HubSpot.
Last verified: October 14, 2026. Prices and features change often, so always confirm on the official website before you buy.
What is HubSpot AI?
HubSpot’s AI layer, previously branded as Breeze and now organised around the Agent Hub, is a set of AI agents and tools for marketing, sales, customer service and data work. Because the agents use your contacts, deals, emails, calls and documents, their output is more relevant than generic AI writing tools.
Key features
Marketing agents
A Content agent drafts blog posts, social content and landing pages; a Campaign agent turns one goal into a multi-channel plan; and a Nurture agent sends personalised emails.
Sales agents
A Prospecting agent watches for buying signals and starts outreach, Smart Deal Progression suggests next steps after calls, and a Revenue agent automates invoice follow-ups.
Customer agent
The Customer agent answers common support questions around the clock using contact and contract history, and hands off to humans when needed.
Data agent and Agent Builder
The Data agent answers custom questions about your contacts and companies. Agent Builder is a no-code canvas for creating your own agents with your prompts, knowledge and CRM data.
Free CRM and free tools
HubSpot still offers a free CRM and free tools such as a website builder, forms, live chat, chatbot builder and meeting scheduler, so small teams can start without paying.
HubSpot AI pricing
The free CRM and free tools cost nothing. Agent Hub is available to customers on Starter, Professional and Enterprise plans, and custom agents consume HubSpot Credits. HubSpot prices each hub (Marketing, Sales, Service and others) separately and per seat, so check the official pricing page for the hubs and seats you need.
Pros and cons
Pros
- AI works on real CRM data, not generic prompts
- Covers marketing, sales, service and data in one platform
- Generous free CRM to start
- No-code Agent Builder for custom workflows
Cons
- Best value only if you commit to the HubSpot ecosystem
- Costs rise quickly with more hubs, seats and credits
- AI agents are not included on free plans
Who should use HubSpot AI?
- Small and mid-sized businesses already using HubSpot CRM
- Marketing and sales teams that want AI tied to their pipeline
- Support teams looking for a 24/7 AI agent connected to customer records
HubSpot AI alternatives
- ActiveCampaign: strong marketing automation at a lower entry cost.
- GetResponse: email marketing with an AI email generator and webinars.
- Tidio: AI customer service for smaller websites and stores.
FAQ
Is HubSpot AI free?
HubSpot’s CRM and many basic tools are free, but Agent Hub requires a Starter, Professional or Enterprise plan.
What happened to HubSpot Breeze?
HubSpot’s AI features were previously marketed under the Breeze name. They are now organised in the Agent Hub, with agents for marketing, sales, service and data.
Can I build my own AI agent in HubSpot?
Yes. Agent Builder lets you create custom agents with your own prompts, knowledge and CRM data, without code. Custom agents use HubSpot Credits.
Verdict
For teams already on HubSpot, its AI agents are the most natural way to add AI to marketing, sales and service, because they work with the data you already have. If you are not on HubSpot yet, start with the free CRM and upgrade once you know which hub and agents you actually need.
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AI Automation Tools Top 10
HubSpot AI- AI agents for marketing, sales & service
- Free CRM and free business tools
- Trusted by 306,000 customers