Munch is an AI video repurposing tool that turns long-form videos, such as YouTube uploads, podcasts and webinars, into short clips for TikTok, Instagram Reels and YouTube Shorts. It helps creators and marketers get more reach from content they have already made.
Last verified: October 14, 2026. Prices and features change often, so always confirm on the official website before you buy.
What is Munch?
Munch analyses your long videos, finds the most engaging moments, and reformats them from landscape to vertical for mobile. It also tracks how your content performs and includes monetization controls.
Key features
AI clip selection
The AI identifies highlights likely to perform well on social media.
Auto-reframing
Clips are automatically converted from 16:9 to 9:16 for phones, keeping the speaker in frame.
Written content
Munch can also turn videos into written posts (the blog option is temporarily unavailable).
Performance analytics
Track engagement to learn which topics and formats work best.
Munch pricing
Munch offers a free trial (credit card required, renews monthly until cancelled) and a paid Munch Pro upgrade that removes watermarks and adds more clips and premium features. Check the official pricing page for current prices.
Pros and cons
Pros
- Saves hours of manual clipping
- Automatic vertical reframing
- Built-in analytics
Cons
- Trial requires a credit card
- AI picks still need human review
Who should use Munch?
- YouTubers and podcasters
- Social media managers
- Brands with webinar and event recordings
Munch alternatives
FAQ
What does Munch do?
It turns long videos into short, vertical social clips using AI.
Does Munch have a free trial?
Yes, but it requires a credit card and renews monthly unless cancelled.
Verdict
Munch is a time-saver for anyone sitting on long videos that could be short-form content. Run one recent video through it and compare the clips with what you would have chosen manually.
New to Munch? Follow our step-by-step tutorial: How to turn a long video into Shorts with Munch.
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AI Media Tools Top 10
Munch- AI finds the best moments in long videos
- Auto-reframes clips for vertical social
- Built-in content performance analytics