A GEO (Generative Engine Optimization) audit answers three questions: do AI engines mention you, do they describe you correctly, and what would make them recommend you more often? You can do a useful first audit in about an hour.
Last updated: October 17, 2026. Menus and button names can change, so if something looks different, look for the closest matching option.
Best for: SEOs and marketers auditing AI search visibility
Starting price: Basic $18.85/month (billed yearly)
The audit at a glance
- Baseline
- Accuracy
- Sources
- Content
- Technical
- Plan
Step-by-step audit
Step 1: Visibility baseline (15 min)
Track 20–30 unbranded prompts across ChatGPT, Google AI Overviews, AI Mode and Gemini with competitors added. Record visibility, position and citations. Setup: track your brand.
Step 2: Brand accuracy (10 min)
Ask each engine “What is [Brand]?”, “How much does [Brand] cost?” and “Who is [Brand] for?”. Note wrong prices, old products or missing features.
Step 3: Cited sources (10 min)
List the top domains cited for your prompts and check whether you are present on them. See finding cited sources.
Step 4: On-page answers (15 min)
For your five most important pages, check: does the page answer the main question in the first sentences, use clear headings, give specific facts and show a recent update date?
Step 5: Technical access (5 min)
Check robots.txt and firewall settings so search engine and AI crawlers you want are not blocked, pages are indexable and key content is in HTML, not only in images or scripts.
Step 6: Write the 90-day plan (5 min)
Pick the top 5 actions by impact: fix wrong facts, create missing pages, update cited listings, improve key pages, earn mentions on top sources.
Audit scorecard
| Area | Question | Score 0–2 |
|---|---|---|
| Visibility | Mentioned for most category prompts? | |
| Position | Usually among the first brands named? | |
| Accuracy | Prices, products and audience correct? | |
| Sources | Present on the most-cited third-party sites? | |
| Content | Key pages answer questions directly? | |
| Technical | Crawlable, indexable, fast? |
More AI search visibility guides
- How to Track Your Brand in ChatGPT and AI Search (Step-by-Step)
- How to Choose the Right Prompts for AI Visibility Tracking
- How to Compare Your Competitors in AI Search Results
- How to Check If Your Brand Appears in Google AI Overviews and AI Mode
- How to Find Which Sources AI Cites and Get Your Pages Cited
- How to Build an AI Visibility Report in Looker Studio
- How to Fix What AI Says About Your Brand
- How to Optimize a Page So AI Search Engines Cite It
- How to Measure GEO Results Month Over Month
- Best AI Search Visibility Tools in 2026: LLM Rank Trackers Compared
- Mangools AI Search Watcher Pricing 2026: What You Get on Each Plan
- AI Search Watcher vs Otterly.ai (2026): Which LLM Tracker Is Better Value?
Frequently asked questions
How often should I run a GEO audit?
A full audit every quarter, with monthly visibility checks in between.
Is GEO different from SEO?
It builds on SEO but measures mentions and citations in AI answers. Read GEO vs SEO.
Wrap-up
Measure your baseline, check accuracy, map cited sources, review key pages and technical access, then commit to five actions for the next 90 days.
This guide is independent and is not sponsored by Mangools. Some links may be affiliate links, which never change our recommendations. See our Affiliate Disclosure.