How to Build an AI Visibility Report in Looker Studio

Clients and managers want AI visibility in the same dashboard as their SEO and traffic data. Mangools offers a Looker Studio (formerly Data Studio) connector for AI Search Watcher, so you can build a shareable report without copying numbers by hand.

Last updated: October 17, 2026. Menus and button names can change, so if something looks different, look for the closest matching option.

Time needed30–45 minutes
DifficultyIntermediate
CostLooker Studio is free; Mangools plan required
ResultA live AI visibility dashboard

Best for: Agencies and teams reporting AI visibility

Starting price: Basic $18.85/month (billed yearly)

Metrics available in the connector

FieldMeaning
LLMThe AI engine you evaluate
Time frameThe reporting period
PromptThe tracked question
# of CitationsHow often your site was cited across runs
Citation RankAverage citation placement
Brand PositionAverage position of your brand in answers
VisibilityShare of runs where your brand appears
ScoreOverall AI performance from visibility and position

Step-by-step: build the report

Step 1: Set up tracking first

Make sure your monitor has run for a while so there is data. See how to set up tracking.

Step 2: Get your Tracking ID and token

In your Mangools account, find the AI Search Watcher Tracking ID of the project and an access token for the connector.

Step 3: Add the connector in Looker Studio

In Looker Studio, create a report, click Add data, find the AI Search Watcher connector and authorise it with your token.

Step 4: Enter the Tracking ID

Enter the Tracking ID to load your project’s data and choose the LLM and time frame parameters.

Step 5: Add scorecards

Add scorecards for Visibility, Brand Position, Citations and Score at the top of the page.

Step 6: Add a prompt table

Add a table with Prompt, Visibility, Brand Position and Citations, sorted by Visibility, so readers see strong and weak prompts.

Step 7: Add an engine filter and share

Add a control for LLM so viewers can switch between ChatGPT, AI Overviews and others. Share view access with your client or team.

Add a short text box explaining that AI results vary between runs and the numbers are averages.

More AI search visibility guides

Frequently asked questions

Where is the official connector guide?

Mangools publishes an “AI Search Watcher Data Studio Connector” integration guide on its blog with the exact setup screens.

Can I combine it with Search Console data?

Yes. Add Search Console as a second data source in the same Looker Studio report.

Wrap-up

Connect AI Search Watcher with your Tracking ID and token, add scorecards and a prompt table, add an engine filter and share the report.

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This guide is independent and is not sponsored by Mangools. Some links may be affiliate links, which never change our recommendations. See our Affiliate Disclosure.

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