Pictory is an AI video creation platform that turns scripts, blog posts, URLs and slides into videos, and lets you edit video by editing text. It is popular with marketers, educators and bloggers who need a steady stream of video content.
Last verified: October 14, 2026. Prices and features change often, so always confirm on the official website before you buy.
What is Pictory?
Pictory matches your text to stock footage from Getty Images and Storyblocks, adds AI voiceovers and captions, and produces videos you can refine scene by scene. It also offers AI avatars, voice cloning, brand kits, translation and an API.
Key features
Script, URL and slides to video
Turn existing content into video in minutes, including PowerPoint presentations.
Large stock library
Starter includes 5 million Getty and Storyblocks videos; Professional and Team include 18 million.
AI voices and captions
ElevenLabs voices (720 to 2,880 minutes per year depending on plan) in 29 languages, plus automatic captions.
Edit video using text
Trim long recordings such as webinars by deleting text in the transcript.
Pictory pricing
| Plan | Price | Video minutes/year |
|---|---|---|
| Starter | $25/month billed annually ($29 monthly) | 2,400 |
| Professional | Higher tier | 7,200 |
| Team | Higher tier | 21,600 |
There is a 14-day free trial (up to 3 video projects), and annual billing saves up to 40% on higher plans.
Pros and cons
Pros
- Fast repurposing of written content into video
- Premium Getty and Storyblocks footage
- Text-based editing for long recordings
Cons
- No permanent free plan
- AI voice minutes are capped
Who should use Pictory?
- Content marketers repurposing blogs
- Educators turning slides into lessons
- Businesses creating social clips from webinars
Pictory alternatives
FAQ
Does Pictory have a free trial?
Yes, 14 days with up to 3 video projects.
Where does Pictory’s stock footage come from?
Getty Images and Storyblocks.
Verdict
Pictory is a practical choice for turning existing written content into professional-looking videos. Use the trial to convert your best-performing blog post and compare engagement.
New to Pictory? Follow our step-by-step tutorial: How to turn a blog post into a video with Pictory.
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AI Media Tools Top 10
Pictory- Turn scripts, URLs & slides into video
- Up to 18M Getty & Storyblocks clips
- 14-day free trial