AI visibility tools check how ChatGPT, Google AI Overviews, Gemini and other engines mention your brand. Prices range from under $20 to several hundred dollars a month, so the right choice depends on your budget and how many prompts and engines you need.
Last updated: October 17, 2026. Prices and features change often, so always confirm on the official website before you buy.
Key takeaways
- Best value: Mangools AI Search Watcher, with 500 prompts and 8 engines from $18.85/month, bundled with a full SEO toolkit.
- Best if you need Perplexity and Copilot: Otterly.ai.
- Best for marketing teams wanting analysis depth: Peec AI.
- Best for enterprises: Profound.
Quick comparison
| Tool | Starting price | Prompts at entry level | Engines (entry level) |
|---|---|---|---|
| Mangools AI Search Watcher | $18.85/month (yearly) or $30.50 monthly | 500 | ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Grok, Mistral, Llama |
| Otterly.ai | $29/month (Lite, reported) | 15 | ChatGPT, Perplexity, Copilot and more; some engines as add-ons |
| Peec AI | About $95/month (Starter, reported) | 50 | 3 models included; others as add-ons |
| Profound | From about $499/month (reported); enterprise quotes | Response-based | ChatGPT, Claude, Gemini, Perplexity, AI Overviews |
Mangools prices from mangools.com (October 2026). Other prices as reported by third-party comparisons in 2026; confirm on each vendor’s site.
1. Mangools AI Search Watcher – best value
Best for: SEOs, freelancers and small businesses
Starting price: Basic $18.85/month (billed yearly)
AI Search Watcher runs each prompt multiple times across eight engines and reports visibility, brand position, citations and an overall score, with competitor comparison. Every Mangools plan includes it, plus KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler. Read our full review.
Watch out for: Perplexity and Copilot are not in the tracked engine list.
2. Otterly.ai – flexible engine coverage
Otterly is a dedicated AI search monitor with Perplexity and Copilot coverage. Its entry plan includes far fewer prompts. See AI Search Watcher vs Otterly.
3. Peec AI – deeper analysis for marketing teams
Peec AI focuses on visibility, sources and competitor analysis for marketing teams, with additional models as paid add-ons. See AI Search Watcher vs Peec AI.
4. Profound – enterprise AI visibility
Profound targets large brands with high volumes and advanced analytics, at a much higher price. See AI Search Watcher vs Profound.
How to choose
- Small budget, many prompts: AI Search Watcher
- Perplexity is critical for your audience: Otterly or Peec with add-ons
- Large brand with a dedicated GEO team: Profound
- Already pay for an SEO suite? Check whether it includes AI tracking first
Related guides
- How to Track Your Brand in ChatGPT and AI Search (Step-by-Step)
- How to Choose the Right Prompts for AI Visibility Tracking
- How to Compare Your Competitors in AI Search Results
- How to Check If Your Brand Appears in Google AI Overviews and AI Mode
- How to Find Which Sources AI Cites and Get Your Pages Cited
- How to Run a GEO Audit in 60 Minutes
- Mangools AI Search Watcher Pricing 2026: What You Get on Each Plan
- AI Search Watcher vs Otterly.ai (2026): Which LLM Tracker Is Better Value?
- AI Search Watcher vs Peec AI (2026): Features and Pricing Compared
- AI Search Watcher vs Profound: Affordable vs Enterprise AI Visibility
Frequently asked questions
Do I need an AI visibility tool?
If customers research your category in ChatGPT or Google AI Overviews, yes: you cannot see these mentions in Search Console. Start with a GEO audit.
Why do results differ between tools?
AI answers vary by run, location and model version. Tools that run prompts several times and average them give more stable numbers.
Final verdict
For most small businesses, freelancers and agencies, Mangools AI Search Watcher offers the best value: 500 prompts, eight engines and a complete SEO toolkit from $18.85 per month. Choose a specialist platform only if you need engines it does not cover or enterprise analytics.
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