If you run several stores, brands or language markets, one AI agent with mixed knowledge gives mixed answers. Text lets you create a separate agent for each site or use case and route chats to the right one.
Last updated: October 17, 2026. Menus and button names can change, so if something looks different, look for the closest matching option.
Best for: Multi-brand, multi-store and multilingual businesses
Starting price: Growth $79/user/month (billed yearly)
Common setups
| Setup | Example |
|---|---|
| One agent per website | Brand A store and Brand B store |
| One agent per language | English agent and German agent |
| One agent per job | Sales agent on pricing pages, support agent in the help center |
Step-by-step: set up multiple agents
Step 1: Check your plan
Every license includes one AI agent. Multiple agents are available on Growth (up to 10) and Enterprise.
Step 2: Create a team for each agent
Routing sends chats to teams, so create one team per website, brand or language first.
Step 3: Add an agent for each site or use case
Go to Team → AI agents and add a new agent. Give each a clear internal name, such as “Store A – Sales”.
Step 4: Give each agent its own knowledge
Add only the website, files and articles for that brand or language. Shared knowledge is the main cause of wrong answers in multi-brand setups.
Step 5: Set tone, instructions and languages per agent
A luxury brand and a budget store need different tones. Use our instruction templates and set the language list for each agent.
Step 6: Create chat routing rules
Go to Settings → Routing → Chat routing. Add conditions based on page URL, website domain or customer country and choose the team that should receive those chats.
Step 7: Test every website
Open each site, start a chat and confirm the right agent answers with the right knowledge.
Within a team, Priority decides which agent gets chats first: Primary agents before Backup agents.
Good to know
- Each AI agent can handle up to 500 concurrent chats
- Only one agent handles a conversation at a time
- Each website needs its own widget snippet (see our widget guide)
More AI customer service guides
- How to Set Up the Text AI Agent (Step-by-Step)
- How to Train an AI Agent on Your Website, Files and FAQs
- How to Write AI Agent Instructions (With Prompt Templates)
- How to Add the Text Chat Widget to Your Website or WordPress
- How to Connect the Text AI Agent to Shopify
- How to Create a Custom Skill for the Text AI Agent
- How to Set Up AI-to-Human Handoff in Text
- How to Offer Discount Codes in AI Chat to Save Sales
- How to Measure and Improve Your AI Agent Resolution Rate
- Best AI Customer Service Agents for Small Businesses (2026)
- Text AI Agent Pricing 2026: Plans, AI Resolutions and Real Costs
- Text vs Tidio (2026): Which AI Chat Platform Is Better?
Frequently asked questions
Can I run multiple AI agents on the Essential plan?
No. Essential includes one AI agent. Multiple agents require Growth or Enterprise.
Do I need multiple agents for multiple languages?
Not always. One agent can answer in many languages. Use separate agents when each market has different products, prices or policies.
Wrap-up
Create one team and one AI agent per site, brand or language, give each its own knowledge and instructions, and route chats by URL, domain or country in Settings → Routing.
This guide is independent and is not sponsored by Text. Some links may be affiliate links, which never change our recommendations. See our Affiliate Disclosure.