HeyGen is an AI video platform that creates presenter-style videos from text using realistic AI avatars, and translates videos into many languages with voice and lip-sync. Marketers, educators and sales teams use it to produce videos without cameras, studios or actors.
Last verified: October 14, 2026. Prices and features change often, so always confirm on the official website before you buy.
What is HeyGen?
HeyGen lets you create, localise and scale video. Type a script, choose an avatar and voice, and HeyGen generates the video. You can also create a custom avatar of yourself, turn photos into talking avatars, and translate existing videos.
Key features
AI avatars
Choose from 500+ stock video avatars on the Free plan and 700+ on paid plans, or create custom avatars of yourself. Photo avatars are unlimited on paid plans.
Video translation
Translate videos into 175 languages and dialects on paid plans (30+ on Free), keeping the speaker’s voice style and syncing lip movements.
Avatar IV and templates
The latest avatar technology produces more natural expressions and gestures, and templates speed up common formats such as explainers, ads and training.
Collaboration and API
Team workspaces and an API help businesses produce personalised videos at scale.
HeyGen pricing
| Plan | Monthly | Annual (per month) |
|---|---|---|
| Free | $0 | $0 |
| Creator | $29 | $24 |
| Pro | From $49 | See pricing page |
| Business | $149 + $20/seat | See pricing page |
The Free plan includes 3 videos per month up to 1 minute long, with no credit card required.
Pros and cons
Pros
- Realistic avatars and strong lip-sync
- Excellent video translation in 175 languages
- Free plan to test
Cons
- Free videos are short and limited
- Costs rise for teams and high volume
- Custom avatars of real people require consent
Who should use HeyGen?
- Marketers producing explainer and social videos
- Training teams localising courses
- Sales teams sending personalised video messages
HeyGen alternatives
- Synthesia: enterprise-focused AI avatar videos.
- Colossyan: avatar videos built for training.
- DeepBrain AI: 2,000+ avatars and 150+ languages.
FAQ
Is HeyGen free?
Yes. The Free plan includes 3 videos per month up to 1 minute each.
How many languages can HeyGen translate into?
175 languages and dialects on paid plans, and 30+ on the Free plan.
Verdict
HeyGen is one of the best tools for realistic avatar videos and video translation. Try the Free plan with a short script, then upgrade to Creator if you plan to publish regularly.
New to HeyGen? Follow our step-by-step tutorial: How to translate a video with HeyGen.
Some links on this page may be affiliate links. See our Affiliate Disclosure.
AI Media Tools Top 10
HeyGen- 700+ stock AI avatars
- Video translation in 175 languages
- Free plan: 3 videos per month